IQIYI ‘Spectacular Carnival’ Campaign
multimedia&branding

 

In Dec 2017, Blackbow was invited by iQiyi to create its annual VIP member "Spectacular Carnival” campaign. This integrated marketing campaign covers topics such as theme newspapers, warm-up gif newspapers, creative TVC, and SNS marketing, extracting trend elements that can best hit the light consumer groups, such as #soul list#, #live toxic, I have iQiyi#, #constellation recharge# and other hot weibo topics. At the same time, we created the co-branding collaborations for iQiyi and Xichao, which they co-produced limited-edition cup sets, and other limited exciting products such as special drinks. During the Campaign, we helped iQiyi reaching over 130 million microblog topic readings, 361 thousand topic discussions, topics reached TOP2 on the variety list of and 52,000+KOL interactive forwarding.

 

In the process of creating videos and posters, we adopted our signature moves with multi-media sets, digital projections, modern dances scenes, and other digital effects. In the body section, iQiyi’s "Spectacular Carnival” festival and the new single are hidden as easter egg in our overall design.

 

 

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