CCTV-National Treasure
multimedia&branding 2017-Beijing

A large-scale cultural exploration program The Nation’s Greatest Treasure is a big hit on China Central Television in 2017. Blackbow designed logo and concept of this program. We used Chinese auspicious classical elements for reference such as glutton and propitious clouds. In addition, we took use of Chinese pictograph to directly present the spirit of national collection.

 

 

 

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